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Press Room

Press Releases

WITS Interactive & Black Pepper India deliver impactful exhibition designs for CPhI Worldwide 2017 in Frankfurt

WITS Interactive and Black Pepper India (the exhibition design SBU of WITS Interactive) are proud to be associated as exhibition and DesignTech partners with Piramal Group, Glenmark Pharmaceuticals, Mankind Pharma and Alkem Labs ...

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Proburst assigns creative, communications design and execution strategy mandate to CreateID8

WITS Interactive's CreateID8 has won the mandate for creating and executing a creative, communications design and execution strategy for Proburst. From the house of Famcare, Proburst is a fitness enabler brand ...

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Ipca Laboratories Limited appoints CreateID8 for Brand Strategy and Design

CreateID8, a strategic brand design agency and a division of WITS Interactive (a leading Mumbai based DesignTech agency) has bagged the creative strategy ...

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CreateID8 to head brand repositioning duties for the Tirupati Group

CreateID8 has bagged the creative strategy, communications design and execution mandate for Tirupati Group ...

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WITS Interactive Has Been Awarded For Excellence In Emerging Technologies

WITS Interactive is proud to announce that they have been awarded for excellence in Emerging Technologies by the IMC Digital Technology Award 2016 which was held in Mumbai at Walchand Hirachand Hall, IMC Chamber of Commerce & Industry on 12th April 2017 ...

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WITS Interactive & Nielsen Book launch Book2Look in India

Book2Look is an advanced digital marketing tool for publishers, booksellers and authors. The unique book widget enables authors and publishers to share their book content with readers, reviewers, ...

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From book launches to virtual reality content to digital marketing tool for authors and publishers and interactive panel discussions, quizzes and workshops, the ongoing World Book Fair ...

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Gaming: Rise of Interactive Entertainment

With one of the world's largest youth population, India is poised to become one of the world's leading markets in Gaming Sector ...

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Empowering Digital India with Apps

Faster mobile internet, larger cloud storage services, digital payments and verifiable digital identity will soon be a reality, as many Indians begin to embrace a digital lifestyle ...

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Beat the ‘we’re bored’ syndrome with these tech toys for kids

Rule of thumb - kids and peace do not co-exist. Fortunately, there’s no need to resort to ‘I spy’ or threats of naughty steps with these boredom-killing toys, accessories and AR kits for kids. There’s some tech to ease the woes of parenting as well! ...

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The healthcare industry is one of the biggest adopter of VR

Virtual Reality (VR) allows a user to discover and interact with a three-dimensional (3D), computer-generated environment in a seemingly real or physical way ...

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Reshaping the future

Companies are exploring newer technologies to take customer engagement to a new level ...

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Between the Covers

The books market in India is the sixth largest in the world,1 and the country’s print book market, including imports, stands at ...

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Leveraging Virtual & Augmented Reality for Brand Awareness: Ninad Chhaya

Virtual Reality (VR) and Augmented Reality (AR) are not new concepts; it’s just that when they were first introduced into the world, the technology to support them or help them go mainstream was very expensive ...

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Advantages of using Augmented Reality in the Education sector

Augmented reality is a the need of the hour and must be embraced open mindedly to add colour to the dull educational fabric of India ...

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ICT in Higher Education Taking Learning Process to the Next Level

With Class 12th results out, students and parents have been searching for suitable colleges. High on their list are educational institutions which are innovative and offer programmes which impart skills that are in high demand in the job market ...

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Virtual & Augment Reality Overcoming Limitations in Healthcare

High cost, lack of clear regulatory guidelines for medical use, scarcity of trained healthcare professionals to operate devices are some of the key factors hampering the growth of Augmented Reality and Virtual Reality in the industry ...

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An Entrepreneur Can Fill The Missing Link Between Readers And Publishers?

Imagine you have heard of this great book, which you want to read tonight but you find it difficult to decide whether to buy it or not ...

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The new face of engagement

It’s physical, it’s digital, uses AI, AR, gaming techniques and is driven by design and data ...

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AR & VR is expected to be a $120 billion industry with Asia being the dominant region leading this growth

The GoPhygital app currently showcases some of the work we are doing in the AR, VR ecosystem and some of the possibilities that Augmented and Virtual Reality can be used for ...

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Terrawits: Deconstructing Spaces

Terrawits, a genesis from WITS Interactive, provides ideas for reinterpreting a space by deconstructing it to its constituent parts which further helps in creating a wholesome part that helps the brand’s DNA to infuse the larger whole ...

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Discussion with Mr. Hitesh Jain, Founder & CEO – WITS Interactive

An in-depth interview with Founder & CEO of WITS Interactive, Mr. Hitesh Jain. He discusses the motivation behind the startup, the company’s competitive advantage, and the various challenges and risks he had to overcome ...

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GoPhygital and Augmented Reality

GoPhygital is a venture focused on providing immersive, experiential solutions to its client-partners using Augmented Reality, Virtual Reality, and ...

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Virtual Reality Is the New Reality

VR has finally broken the jinx and is changing all norms in the tech space. It is likely to grow exponentially as it promises ...

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GoPhygital App Review and QnA with Founder

The World of AR and VR is expanding to a significant stake. It’s totally game changing experience, Lot of companies trying to push into ...

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Interview with Mr. Ninad Chhaya : State of AR/VR in India

Where I share my thoughts on the scope of AugmentedReality and VirtualReality in India and what we are up to at GoPhygital and WITS Interactive ...

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